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“When I was in college, I used to get a-wicked hammered. My nickname was Puke. I would chug a fifth of SoCo, sneak into a frat party…polish off a few people’s empties, some brewskies, some Jell-O shots, do a some body shots off myself…pass out, wake up the next morning, boot, rally, more SoCo, head to class…probably would have gotten expelled if I’d let it affect my grades, but I aced all my courses. They called me Ace. Was totally awesome, got straight B’s. They called me Buzz.”

Slim Thug might have another shot at this shit. And remember the “I Ain’t Heard of That” video? Shit was so fire

I Run – Slim Thug
Love this record!

Not a fan of the shoes but this commercial is hilarious

Interview by Jamie Benson
Ever wonder who the genius was behind the infectious track that helped catapult Wale to worldwide fame? The producer responsible for “Nike Boots,” Osinachi, is far from a one hit wonder. Even before you caught the black-and-white masterpiece video all over MTV, Osinachi had impressed Rodney Jerkins with his beats and signed with Darkchild Entertainment. Now he’s ready to open up – with a brief interview exclusively from elitaste.

From an up-and-coming producer in the DC area to an established producer with Darkchild Entertainment…was it easy?

[It wasn’t] easy at all. It was a tough journey to get where I am at Darkchild. It’s actually even tougher being here, because you always have to be on point at all times.

How’d you link up with the Darkchild team?

I linked with Darkchild through a series of events consisting of me hustling down in Atlanta. I was on a serious grind trying to pass my CD onto somebody – anybody that would listen. The CD got passed around enough until it reached Darkchild’s engineer. The engineer (Tito) gave it to Rodney Jerkins and he wanted to do a deal right away.

Production-wise, which do you prefer: Samples or straight beats?

I prefer straight original beats. I can do both but you’ll appreciate the originals more when those royalty checks come in.

Any big name projects you’ve got coming out soon? Perhaps an album/mixtape on your own?

Well I’m currently working on Ciara’s project, Jordyn Taylor’s project, and I also did some work on Brandy’s new album. There’s plenty of other projects I’m working on but I’ll let those out of the bag a little later. As far as albums/mixtapes…[nothing] at the moment. I’m just focusing on the priority projects here at Darkchild.

When we caught up with Southeast Slim, he told us a great story about meeting Wale at Virginia State. Were all three of you working together?

Not actually. I’ve worked with Wale; I’ve never worked with Southeast Slim before. [Although] Wale and I went to the same college.

The “Nike Boots” video premiered last month and has received an overwhelming positive response from fans in the area and across the world. Was it your mission to capture the essence of the DC scene when you produced the track?

Honestly my goal was just to make a good record. I wanted to make a record that everyone would gravitate to. But I love the response it’s receiving from DC, of course.

Can we expect to hear you on Wale’s debut album?

[Laughs] I’d better be on the album.

You’re in LA now; did you have any trouble adjusting to your new home away from home?

At first yes, but now I’m loving it. Being around celebrities, good weather, women, and palm trees…..can’t complain about that [laughs].

From Elitaste

MTV didn’t have the chyron on the video when it first debuted but they’ve since added it. The video came on last night and I took a picture just so I could address how ridiculous it is that we have a video that Wale paid for himself, directed by Chris Robinson, off a Mixtape About Nothing on MTV. Does anyone else find this as ridiculous as I do? And by the way, the title graphics are called a chyron. Lower thirds are also often known as chyrons in North America and astons in the United Kingdom, after the major suppliers of lower-third editing systems. Other common terms include superbars (or simply supers) (US) and name straps (UK). You learn something new on elitaste everyday!

I don’t think people realize how revolutionary this Naughty By Nature video was. First off, Treach was a straight up sex symbol rapper back in the early 90s. Second, the padlock on the chain link around the neck…so powerful. 3rd and possibly most monumental are the snowboarders. Snowboarding…in a rap video…in 1995. Today that might not be THAT big of a deal but remember when Stevie Williams was one of the first pro black skaters to get like super sick? Remember when Pharrell had black skaters in the “Frontin” video…don’t front like you weren’t kind of surprised by that a little. That was only a few years ago. Naughty By Nature had black snowboarders in 1995! Now…correct me if I’m wrong…but not until 2003 did another rap group feature snow resort activities in a music video; a Wale and elitaste favorite: Young Gunz f. Rell in “No Better Love.” This is one of those few videos where I actually would love to be hanging out and doing what they are doing. They are keeping it real grown and sexy in the lodge with a few select ladies; none of this out of control club nonsense. Clearly they brought the chicks skiing for the weekend and they’ve committed to being with them for a couple of days, perhaps it’s love? Not only that, they probably aren’t going to bed super late because they want to hit the slops in the morning; maybe some Irish coffees after dinner and some Scattegories. “Hey Chris and Neef…can me and this girl who I kinda like come to the ski house this weekend too? Yeah? Can I hitch a ride in the range and maybe borrow a thermal? Sweet!”

EDIT: Thanks to Pierre, I stand corrected about this…Silkk The Shocker f. Trina “That’s Cool” (1999…notice the Dreamcast reference). I’d never seen this video before but this is great. It’s like a Ruff Ryders video but instead of Yonkers it’s Juno, Alaska and instead of motorbikes, it’s snowmobiles.

Daniel Merriweather ‘Change’ – Making Of

So that’s how they did it!!! Click HERE for video