Posted by The Elitaste on 21 Oct 2009

Elitaste, Inc is a management, marketing, branding and licensing company started by Daniel Weisman in January 2008. The word Elitaste is a combination of elite+taste. It is something that is developed through life experiences, active participation and passionate observation. Elitaste is a sensibility, an aesthetic and for those who truly embrace it, a way of life. Elitaste means you love what you do. Elitaste is about not floating the mainstream but rather thwarting the momentum of the status quo. Elitaste is the status quo…five years from now.

I started this project because I could not find any other outlet that aligned seamlessly with my taste; and so Elitaste was born. We are not elitists. We are better than that.

We are always listening. We are always watching. We are always evolving.

Whether it’s management, marketing or music, we have an unprecedented track record and many industry “firsts” under our belt. And this is only the beginning.

See you at the top.


January 2008

Elitaste, Inc is the management representation for:
Allido/Interscope recording artist Wale
J Records/RCA recording artist/songwriter/producer Mike Posner
E-1/Koch Records recording artists Paper Route Gangstaz

Elitaste, Inc recording artist All Out
Elitaste, Inc recording artist Shawn Chrystopher
Elitaste, Inc recording artist Fly Gypsy

Elitaste, Inc provides marketing and consultation services on either a monthly retainer for long term projects or a one time fee for smaller, short term endeavors. was recently ranked #25 on VIBE’s list of the top 50 rap blogs.

Long term: Asher Roth (SRC/Universal)
Short term: J. Cole (Roc Nation) mixtape release

Since 2007, Elitaste, Inc has spearheaded a number of major brand partnerships between artists and brands. Below are some of our most exciting initiatives:

Nike x Wale (included Nike Boots DC Stand Up event with Wale and Lil Wayne, “Nike Boots” music video directed by Chris Robinson and limited edition Nike Foamdomes)
Limited Edition Foamdome
Nike Sportswear Instore at 21 Mercer

Nike Boots Video
Nike Sportswear Sales Meeting at Nike HQ

Remy Martin x Wale (Remy Martin’s 2007 “Get Interesting” campaign featured Wale and included major media buys, 10 local activations and one special concert event)

Grey Goose x Wale (Wale is part of Grey Goose’s 2009 “Rising Icons” campaign which includes The Dream, Keri Hilson, Ryan Leslie and Kid Cudi)

Jordan Brand x Wale (Wale took part in the 2008 Jordan Brand Classic at Madison Square Garden as the halftime performer)

Levi’s x Wale (Levi’s 2008 Unbutton Me campaign featured Wale in major media buys, a microsite and a commissioned remix)

Microsoft Zune x Wale (Microsoft Zune was the exclusive sponsor of Wale’s 2009, 40-city, sold out Attention Deficit Tour. Zune produced a 10-part video series of the tour, 20 limited edition Zune devices and built a Wale microsite)

Suzuki x Wale (Suzuki’s 2007 Hayabusa campaign featured Wale on a microsite as well as a graffitti mural in DC)

New Era x Wale (Wale was the first emerging artist to get his own New Era 5950 fitted and Elitaste, Inc oversaw the design and distribution of the limited edition piece)
On Hypebeast
More Pics

LRG x Wale (Wale was featured in the 2008/2009 ad campaigns for LRG which included major media buys)

Vitamin Water x Wale (Wale is featured in Vitamin Water’s 2009 Sync “Emerging Artist” campaign)

Red Bull x Wale (Wale has participated in a number of Red Bull initiatives including their Red Bull Experiment and Red Bull Big Tune)
Red Bull Big Tune
Red Bull Experiment Part 1 Part 2

10Deep x Wale (in 2008, NY-based clothing company 10Deep came on as the exclusive presenter of Wale’s Mixtape About Nothing which included a limited edition shirt which sold out in a day)

Mixtape Release Party
Serenity Now T-Shirt
Cmonwealth Release

Black Swan Wine x Wale (Black Swan Wine sponsored Wale’s 2008 Mixtape About Nothing release party at their pop-up space in NYC)

Washington Capitals x Wale (Wale’s first NHL game was covered by The Washington Post, broadcast live on the internet and was capped off with a meet-and-greet between Wale and Alex Ovechkin, Mike Green and owner Ted Leonsis)

Washington Redskins x Wale (Wale created a custom playoffs remix of “Breakdown” for the Redskins playoff appearance in 2007)

LRG x Mike Posner (for their spring 2010 campaign, Mike Posner is the only artist to be featured, which will include outdoor and print advertising as well as a college tour)

BCBG MaxRave x Mike Posner (for their summer 2009 campaign, Mike Posner was chosen to be one of 10 featured artists on the playlist of MaxRave, a new brand of BCBG stores)

Puma x Mike Posner (for the 4th quarter of 2009, Puma sponsored Mike Posner’s senior year of college with a bi-weekly video series, a microsite and tastemaker concerts and event)

Elitaste, Inc works on both sides of the equation when it comes to music licensing, one of the fastest growing revenue generators for artists today. Elitaste, Inc provided music supervision for the Gary Hardwick-directed film REMOTE CONTROL and the critically acclaimed MTV documentary Britney Spears: For The Record.

Elitaste, Inc has licensed songs to NBA 09, Madden 09, Saints Row 2, MTV’s Life of Ryan,, FAME, Entourage, NBA Live 2010, Need For Speed, DJ Hero and So You Think You Can Dance

le mixtape